Raleigh-based beverage startup giving sports drinks a run for their money with Middle Eastern flavors

Homayoon Ershadi is the founder of Jabin, a Raleigh-based beverage startup offering a family twist on an ancient Persian beverage. Ershadi was born and raised in Tehran but moved to the Triangle in 2009. An avid runner and cyclist, he found something unique to aid in post-workout recovery: his mom’s take on a traditional Persian beverage.

The simple recipe was refreshing to Ershadi, and when he realized there wasn’t really anything else like it in the market, Jabin was born. Jabin (pronounced “jab-in”) has seven ingredients, including Himalayan Pink salt, raw cane sugar, cucumber, mint, and apple cider vinegar. The drink also provides prebiotics and electrolytes.