Raleigh-based beverage startup giving sports drinks a run for their money with Middle Eastern flavors

Homayoon Ershadi is the founder of Jabin, a Raleigh-based beverage startup offering a family twist on an ancient Persian beverage. Ershadi was born and raised in Tehran but moved to the Triangle in 2009. An avid runner and cyclist, he found something unique to aid in post-workout recovery: his mom’s take on a traditional Persian beverage.