Naomi Kraut set out to make mothers feel seen

Naomi Kraut set out to make mothers feel seen through videos with singing—and swearing—puppets. That became a startup called Fun Mom Band that earned a $10K MICRO grant from NC IDEA to help flesh out a go-to-market merchandise strategy to help monetize the community spurred by the videos.

Durham-based Fun Mom Band is a product of the pandemic. It started with a puppet musical that expressed the struggles that moms face in an original way. It was released in May 2020 on YouTube and it also had an outdoor showing in a music hall.